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Why do we collect personal information from you?
The personal information we collect from customers is used to help them shop with ease. We only ask for information that is absolutely necessary for us to conduct business. Your personal information is used to both fulfil your orders as well as to keep you informed of any promotional offers from our end. You may opt out of our marketing communications if you wish to do so. Such information is used for the following purposes –
- To deliver products and services,
- To process your payments with ease,
- To communicate with you about your orders,
- To communicate with you regarding our products, services and any ongoing promotional offers,
- To update and maintain our customer records,
- To maintain your accounts with us,
- To display relevant content which enhances your shopping experience, such as shopping carts and customer reviews,
- To recommend merchandise and services that might be of interest to you,
- To continually improve our user interface, and
- To prevent and detect instances ofmalpractice such as cyber-attacks, fraud, phishing etc.
What kind of personal information do we collect from you?
When you use our website from time to time, we collect and store any personal information you provide us with. The purpose of such data collection and storage is to ensure a safe and seamless shopping experience for you. Your personal information helps us customise our website to suit your preferences. We collect the following kinds of data from you –
- Personal information you provide
Personal information refers to your sensitive personal data such as name, phone number, e-mail ID, residential address etc. It can also refer to transactional information such as credit/debit card number, billing address, payment instrument details etc. Storing transactional information with us is optional, and you always have the option of deleting such information from our records.We collect and store any information that you provide us with,either through the website or otherwise. You always have the option of updating any information you have provided.As far as possible, we give you the choice to not disclose to us any information that is not necessary for us to perform our functions. Not providing us with optional information may stop you from accessing various features on our website.Your information may be used for marketing or promotional purposes. In case you do not wish to receive any such communication from our end, you have the ability to opt-out from this feature.
- Data collected through cookies
In simple terms, “cookies” are data collectors on websites. Cookies usually collect information regarding user settings such as language and special preferences. They also collect other miscellaneous information such as the time you spend on our website.Information collected through cookies is used to analyse how you interact with our website, how well you respond to marketing promotions, and to make your shopping experience safer. You are free to disable our cookies on your browser, but that may prevent you from accessing all the features of our website. Disabling our cookies may also require you to re-enter your account (in the event you have one) password over and over.
- Information collected through advertisements
Do we share your personal information with third parties?
Our customers’ information is an integral part of our operations. We do not sell the personal data of our customers to others. We also do not share such information with third party business entities for their marketing or advertising purposes, unless you explicitly allow us to do so.
In certain cases, it is necessary for us to share your information with third parties. Such third parties may be –
- Third party service providers
- Government/Law enforcement
Your personal information may be disclosed to governmental authorities or law enforcement in good faith that such disclosure is necessary to prevent, detect or investigate any illegal activities related to our services. Such disclosure may also be done in order for us to fulfil any legal obligations that may arise.
- Associated business entities
As stated before, we do not share or sell your personal information for promotional purposes. However,in the event thatHeritageKart and its assets are wholly or substantially acquired, customer information will be one of the assets that may be transferred.
How do we protect your personal information?
We value your privacy and have the industry-best practices in place to secure your personal data. We take the utmost precaution in protecting your personal information through security controls designed to protect your data from alteration, misuse or loss. All of your data under our control is stored in secure servers. We have strict internal policies and procedures to prevent any unauthorised person from accessing your personal information.
In case you have any grievance, you may contact us at email@example.com.